Going to Liggett Drugs in 1952, Yonkers, New York


In today's imaginary journey, we're going to Liggett Drugs in Yonkers, New York, at Broadway and Main Street. It's 1952.

This image is from the Duke University site ROAD (Resource of Outdoor Advertising Descriptions) and they're interest is in the billboard, which is also why the photo was originally taken. My interest is in the cars, the buildings, the people, and in time-traveling. Come on!


In order to step into the picture, I'm going to say that's me. Of course it's not, 1952 was long before I was born, so stop with the wise-cracks already! And if you ask me where I got that tie, I'll punch you in the nose!


Let's take a look around. My eye immediately goes to the Riviera Market truck, the one there with the split rear window. Looks like they deliver poultry and fish. I wonder if they have refrigeration in that truck? Ice? And who is that standing behind it?

I've always been fascinated by 50s cars, especially the ones with the holes along the side like that one there. I was a kid in the 1960s, so I remember seeing those cars - they were BIG! I just noticed that there's a Woolworths over there to the left. But all I want right now is a nice cool Coca-Cola. Something is making me think of it, I wonder what it could be? Oh yeah, advertising.


I see what you're looking at - that ad for Schaefer beer. None for me, thanks, it's too early in the day. Well, OK, but why do I get the small goblet?

And if you're wondering what this corner looks like nowadays, here it is on Google Street View. It looks like it's a nice day in Yonkers! Thanks for coming along with me!


Images from the Duke University Library Digital Collections and Google Street View.
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